Sound and scent are synonymous—after all, the language of “notes,” “compositions," and “accords” is applied to both. But with the rise of audio branding, everything from ASMR to podcasts and curated soundtracks are being interwoven with the medium. Following their signed partnership earlier this year,...
Research showing consumer preferences for sweetness intensity may not be as easy to reduce as their preferences for sodium suggests a “stealth health” approach of slowly lowering added sugar across the food supply may not be an effective strategy for reducing sugar consumption. — Click here to...
Candy canes are by any measure a strange sweet. Brittle and unwieldy, theirs is a shape of candy you only see once a year — to signify ...
When the scent of morning coffee wafts past the nose, the brain encodes which nostril it enters, new research shows. Integrating information from both nostrils might help us to identify the odour. The results were published today in Current Biology. A region of the brain called...
There is a widespread perception of old people having distinctive smells, expressed by less tactful children as, “grandpa smells funny”. Researchers decided to test if the scent was an intrinsic part of growing older, a product of the environment, or a trick of the mind. — Click...
Monell Chemical Senses Center alonsgide colleagues from Massachusetts General Hospital (MGH), Ohio State University and the University of Florida is set to host Towards Universal Chemosensory Testing event both in-person and virtually on November 5-7, 2023. The overarching goal to involve multiple stakeholders to develop...
Researchers have been developing electronic noses to help us detect certain compounds since the early 1980s, but while some are being used in industry today, their applications are often limited. “Demonstrations so far have either been very large analytical instruments, or are very narrowly targeted,...
According to research recently published in the British Medical Journal, snacks like ice cream and chips, with their sweet and salty flavors, can be just as addictive as nicotine. It's understandable, then, that the combination of the two might just be irresistible. As far as...
You know the smell of warm, buttered popcorn. A crisp autumn day. The pungent, somewhat sweet scent that precedes rain. But could you begin to describe these aromas in detail? Or compare them? Your nose has some 400 olfactory receptors that do the work of...
Due to the pandemic, “many people found it scientifically interesting to focus their research on smell,” said Valentina Parma, the assistant director of the Monell Chemical Senses Center, a nonprofit research institute in Philadelphia. By one account, NIH funding of anosmia research nearly doubled between...