03 May New York Times: You will never smell my world the way I do
The scent of lily of the valley cannot be easily bottled. For decades companies that make soap, lotions and perfumes have relied on a chemical called bourgeonal to imbue their products with the sweet smell of the little white flowers. A tiny drop can be extraordinarily intense.
If you can smell it at all, that is. For a small percentage of people, it fails to register as anything.