The New York Times: Remember Going Out? These Perfumes Promise to Take You Back

The transporting abilities of scent are often invoked but just as frequently misunderstood. “Smells aren’t better at retrieving memories than other stimuli, like things we see or hear,” says Dr. Pamela Dalton, an experimental psychologist at the Monell Chemical Senses Center in Philadelphia. “But the memories that smells elicit tend to be more vivid and emotional.”

So, as we reckon with our not particularly vivid and still mostly homebound existences, why not use scent to relive the visceral joys of wild nights spent surrounded by friends and strangers at bars and nightclubs? A collection of fragrances from the industry’s top noses claim to help with just that, and contain notes of juniper, leather and tobacco meant to evoke blurry scenes of jostling bodies and neon lights.

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